All this is punctuated at the top with a leakproof zipper that Yeti calls the toughest cooler zipper in the world. The straps are all double stitched, with plenty of loops for hanging keys or bottle openers, and a tie down point at the base allows you to bring this on a boat. The Hopper’s insulation is a flexible, closed-cell rubber foam that’s protected by their “Dryhide Shell,” which is resistant to mildew, punctures, and the sun. It can’t be perfect, right? They were happy to oblige, and I spent the past month and a half beating the shit out of my Hopper Two 30, the second-largest soft cooler the company offers. Not typically one to jump on the hype train, I was dead-set on giving this a real shakedown, on nitpicking this thing to death until I found a flaw, however small. So I made a pitch to Yeti: Send me a cooler and I’ll write honestly about my experiences with it, good, bad, or otherwise. I spent the past month and a half beating the shit out of my Hopper Two 30, the second-largest soft cooler the company offers.
Like me, a 32-year-old beer writer with a wife, a dog, and a young son, who frequently finds himself on the move with too much beer and too little cooler space.
Marketed towards the rugged outdoorsman, the coolers have gained massive traction across the spectrum: tailgaters, backyard grill masters, professional chefs, thong-clad college girls, weekend warriors, really anyone with an eye for design and the need to keep a drink cold… The hype surrounding Yeti, the Austin, TX-based purveyor of exceptionally trendy cooler products, is very, very real. What can you say about a Yeti cooler that hasn’t been said a thousand times already?ĭid you know that it’s exceptionally good at its job? That it’ll keep stuff colder for longer than whichever pathetic cooler you’ve been dragging to the beach? Did you know that the people who own a Yeti really love talking about how awesome their Yeti is? That it was wicked expensive but whatever because look how cool it is and oh, by the way, it’s also impervious to fucking bear attacks?
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